Oatmeal Healthoatmealhealth.com · public-data estimate, October 2026

Marshfield Clinic Health System

Lung screening gap across 19 counties in Michigan and Wisconsin

40,000to61,000adults in its service area qualify for lung cancer screening and are not being screened

About 730 people here are diagnosed with lung cancer each year, and 66% are found at a late stage, when it is hardest to treat.

Explore the screening network
WIILMNIAMI
19 counties12 acute care hospitalsService area
50,000 to 77,000adults likely qualify under USPSTF 2021 criteria (estimate)
440lung cancer deaths a year in these counties, 2020 to 2024
21.4%of eligible adults screened in these states, vs 18.2% nationally

Estimates from public data only; no patient information. Sources and method below.

Where the eligible adults live

The counties where most of Marshfield Clinic Health System's Medicare inpatients live. Darker areas hold more adults who likely qualify, which is where outreach would start. Hover or tap any area for its estimate.

Adults likely eligible, per neighborhood

0+210+260+310+360+410+460+

Acute care hospital in this system

Counties in the service area

CountyStateAdults likely eligibleLung cancer deaths per 100kMedicare screens billed locally, 2024
Marathon CountyWisconsin7,000 to 11,00026.6172
Dodge CountyWisconsin5,000 to 7,70032.4None billed locally
Eau Claire CountyWisconsin4,100 to 7,40029.8785
Wood CountyWisconsin4,300 to 6,60028.1378
Portage CountyWisconsin3,100 to 5,60028.140
Chippewa CountyWisconsin3,800 to 5,40029.5None billed locally
Barron CountyWisconsin2,800 to 4,20036.252
Oneida CountyWisconsin2,600 to 4,00034.7206
Dunn CountyWisconsin2,000 to 3,20027.4None billed locally
Dickinson CountyMichigan1,600 to 2,80036.162
Lincoln CountyWisconsin2,000 to 2,80033.9None billed locally
Clark CountyWisconsin2,100 to 2,70040.0None billed locally
Vilas CountyWisconsin1,800 to 2,60029.6None billed locally
Adams CountyWisconsin1,900 to 2,40037.4None billed locally
Sawyer CountyWisconsin1,600 to 1,90039.3None billed locally
Taylor CountyWisconsin1,300 to 1,80025.1None billed locally
Washburn CountyWisconsin1,300 to 1,70039.8None billed locally
Price CountyWisconsin1,100 to 1,50036.0None billed locally
Rusk CountyWisconsin1,100 to 1,40039.1None billed locally

12 of the 19 counties had no Medicare lung screening reads billed from a local address in 2024. County names link to their Missing Millions page.

What closing the gap would mean

If screening in these counties rose from 21.4% to 26.4%, five points above today, about 2,500 to 3,800 more people would be screened each year.

In the National Lung Screening Trial, low-dose CT screening lowered lung cancer deaths by 20% compared with chest X-ray. Today about 66% of lung cancers here are found at a late stage.

Illustrative estimate: eligible adults (range) times the change in screening rate. Not a forecast or a guarantee.

Each year in these counties

730new lung cancers
480found at a late stage
440lung cancer deaths

NCI and CDC State Cancer Profiles, annual averages.

Screening at Marshfield Clinic Health System today

Clinicians at Marshfield Clinic Health System locations billed 383 low-dose CT lung screening reads to Medicare fee-for-service in 2024. Including Medicare Advantage and other insurers, we estimate about 860 to 2,300 screenings a year.

Most adults who qualify see a primary care clinician every year. We count 610 primary care clinicians, 11 pulmonologists and 8 thoracic surgeons practicing at Marshfield Clinic Health System locations. A 20 pack-year smoking history is often missing from structured EHR fields, so many eligible patients are never flagged.

CMS Medicare Physician and Other Practitioners 2024 (CPT 71271); clinicians matched to Marshfield Clinic Health System by practice address using the AHRQ Compendium of U.S. Health Systems 2023, so reads billed by outside radiology groups are not included. The all-payer estimate scales Medicare fee-for-service by the local Medicare Advantage share (55%, CMS) and, at the high end, by the share of eligible adults under 65 (63%).

12 acute care hospitals

  • Marshfield Medical CenterMarshfield, WI
  • Marshfield Medical Center WestonWeston, WI
  • Marshfield Medical Center - Eau ClaireEau Claire, WI
  • Dickinson County Healthcare SystemIron Mountain, MI
  • Beaver Dam Community HospitalsBeaver Dam, WI
  • Marshfield Medical Center - Rice LakeRice Lake, WI
  • Marshfield Medical Center-MinocquaMinocqua, WI
  • Marshfield Medical Center - LadysmithLadysmith, WI
  • Flambeau Hospital MCHSPark Falls, WI
  • Marshfield Medical Center - NeillsvilleNeillsville, WI
  • Marshfield Medical Center - River RegionStevens Point, WI
  • Marshfield Medical Center Neillsville ClinicNeillsville, WI

Find them, reach them, give radiologists a second opinion

LungIQ Find

Reads clinical notes, diagnoses and medications in the EHR and returns a ranked list of patients likely eligible, including those whose pack-year history is missing. Start with a CSV export refreshed every 1, 3 or 6 months, or connect through FHIR or HL7.

LungNAV Reach

An AI patient navigator that texts and calls patients in 70+ languages, answers questions about the scan, and hands each patient to your scheduling team or nurse navigators with a call summary.

LungAI Second opinion

Gives radiologists a malignancy risk score for each nodule, factoring in change since the prior scan, inside the PACS and CADe software they already use. The radiologist makes the final call.

LungAI is an investigational medical device and has not been cleared by FDA. It is not commercially available in the United States.

How we estimate the gap

Modeled estimates from public data. They are not a count of Marshfield Clinic Health System patients and contain no patient information.

  • Service area: CMS Hospital Service Area File 2025 (counties within 120 miles of a system hospital holding 80% of its Medicare inpatients, plus any county with at least 1%); hospitals from the AHRQ Compendium of U.S. Health Systems, 2023.
  • Eligible adults, low estimate: Oatmeal Health Missing Millions (Census 2025 population, CDC PLACES smoking, USPSTF 2021).
  • Eligible adults, high estimate: University of Minnesota National Lung Cancer Screening Estimates (Haynes 2026), which also counts former smokers.
  • Screening rate: American Lung Association, State of Lung Cancer 2025.
  • Lung cancer cases and deaths: NCI and CDC State Cancer Profiles (incidence 2019 to 2023, deaths 2020 to 2024).
  • Screening volume: CMS Medicare Physician and Other Practitioners, 2024; CMS Medicare Advantage State/County Penetration, September 2026.

LungAI is an investigational medical device and has not been cleared by FDA. Oatmeal Health is preparing a 510(k) premarket notification. LungAI is not commercially available in the United States.

See Marshfield Clinic Health System's own numbers

In a 30 minute review we replace these public estimates with counts from your own records and agree on what a first program would look like.